Hands-on, practical workshops

These unique workshops will enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. Led by business guru and strategy expert, Mike Baxter, author of 'The Strategy Manual', the comprehensive curriculum of workshops can also be used as a catalyst to transform how your whole organisation undertakes strategy.

  • Gain a first-principles understanding of strategy;

  • Learn how to analyse, interpret and critique strategy in order to develop your own stance on strategy;

  • Discover how to present, apply and create strategy in order to 'do' strategy well;

  • Apply all your learning directly to your own work in order to drive organisational change.

Watch Intro Video

Mastering the Essence of Strategy: the first Strategy Master Workshop is available now

Strategy Master Workshops: Curriulum

See the full curriculum of Strategy Master Workshops to discover the right ones for you and your organisation

Who are these workshops for?

We believe that strategy is for everone, and that a shared understanding of strategic methods and purpose can underpin strategy success. These workshops are for anyone whose work is touched by strategy:

  • Those responsible for creating, delivering, assessing, planning, managing or measuring strategy, e.g. senior leadership, strategists, functional managers, team leaders, analysts, planners…

  • Those who need to work with or work alongside strategy, e.g. employees, suppliers, agencies, consultants…

  • Those with responsibility for the governance of strategy, e.g. directors, trustees, governors…

  • Those teaching or learning about strategy, e.g. lecturers, trainers, students, aspiring strategists and managers…

Learning in the flow of work...

Our Strategy Master Workshops are designed around your own needs and commitments, allowing you to continue working whilst you accumulate strategy expertise. The online workshops offer 'e-doing' rather than 'e-learning', and can be delivered to individuals or groups, with or without facilitation by Mike Baxter. Book self-paced workshops here, or for more details, and to book bespoke or facilitated workshops, email sarah@goalatlas.com, call +44 (0)7976 609 625 or go to goalatlas.com/workshops.

  • Self-paced, online

  • Self-paced, online plus 1-to-1 expert coaching calls with Goal Atlas Director, Mike Baxter (author of 'The Strategy Manual')

  • Scheduled, group workshops facilitated by Mike Baxter

  • Bespoke worshops, facilitated by Mike Baxter and fully customised for your own organisation, featuring your own organisational strategies

In-house Strategy Workshops

All our strategy workshops can be delivered to your in-house team as a stand-alone session, or as part of a series of workshops to meet your needs. Contact Goal Atlas for more details.


  • How are the workshops delivered?

    All our workshops are delivered using a mixture of video and slide presentations and pdf downloads. Each workshop is divided into a number of sessions based on a 'frame it, see it, do it' approach. We describe the aim of the workshop session, introduce the tools and processes you will use, and define the output you can expect. You will be guided through a worked example, and then provided with downloadable templates & guidance for you to use yourself.

  • How long are the workshops?

    Each workshop is made up of a number of 5- to 20-minute presentations, followed by an opportunity to apply your learning using the templates provided. Online self-paced courses allow you to work at your own speed, while our facilitated group workshops run over 3 to 5 hours.

  • Can my whole team take part?

    We offer online group workshops, facilitated by Mike Baxter, as well as our individual self-paced and 1-to-1 workshops. Our curriculum can also be adapted to suit the needs of your organisation in order to provide bespoke in-house strategy workshops for your entire team. To discuss your requirements, email sarah@goalatlas.com or call +44 (0)7976 609 625